Stop Losing Growth to Disconnected Marketing
I help you connect your brand story to your marketing channels so you grow faster, spend less, and build lasting loyalty.
Most companies split brand and performance marketing into silos, wasting money and missing opportunities. They focus on conversion tactics that get more expensive and less effective over time.
I integrate your brand across your marketing to build customer trust and loyalty, translating to faster growth with lower costs and better effectiveness than performance alone.
What Problems Do I Solve?
Brand Feels Disconnected
Your brand and performance marketing aren’t working together. I help align them to drive both sales and long-term value.
Competitors Are Winning
Your competitors are chipping away at your business. I help ensure your brand cuts through and builds real trust that converts.
Costs Keep Rising
You're spending more to chase diminishing returns. I help use your brand to return you to profitable growth.
Strategy Isn’t Showing Up
Everything feels tactical and you're only focused on the short term. I help create the system that brings strategic focus to your marketing.
Why It Works
Research continues to show that businesses are missing growth opportunities by neglecting their brand
Up to Double ROI
“Moving from a performance-focused budget to a more balanced brand and performance mix can increase ROI by between 25% and 100%, with a median uplift of 90%.”
WARC & System1 – The Multiplier Effect (2023)
2.5X Sales Growth
“Brands that increased long-term brand investment saw 2.5x higher sales growth compared to those relying mostly on activation spend.”
Nielsen – Era of Brand Building Report (2022)
Brand Wins 80% of the Time
“Brand marketing outperforms performance marketing 80% of the time—even when measured purely by sales impact.”
Analytic Partners – ROI Genome (Nov 2022)
Why Work With Me?
Having spent 15 years at global brands and scaling start ups, I understand the challenges businesses face in making marketing do more with less. I’ve lived through it, frustrated by agencies that hand over a brand guide and disappear, or just chase short-term tactics with no long-term strategy. So, I developed my own solutions. I have a proven track record of integrating both brand and performance marketing to increase revenue and reduce costs. I’ve built the systems, not just the playbook. I’ve led the teams and know what it takes to get the strategy implemented.
AromaTech
Transformed a reactive DTC business into a scalable growth engine — repositioned the brand, rebuilt the team, and drove 150% revenue growth.
Arc’teryx
Brought strategic focus to North American marketing — aligning campaigns, retail execution, and product storytelling for stronger brand impact.
Herschel Supply
Scaled international marketing by building regional teams, launching global campaigns, and systematizing brand execution across 90+ countries.
Consultancy
Helped emerging businesses unlock growth and efficiencies by integrating their brand story across all aspects of marketing -- keeping costs down and scaling ROI up
Let’s Talk
If your marketing has stalled and you want to unlock the value of your brand to build trust and fuel growth, let's chat.